"Home" is present in every consumer's living environment, and many categories and products have become our daily companions. In the era of Internet+, the marketing of home furnishing brands is continuously integrating digitalization, innovation, and comprehensive planning.
So, what is the pan-home concept? Pan-home integrates traditional home building materials, soft furniture, home appliances, kitchen appliances, as well as smart home, healthy home, cultural entertainment, and other products and services. It forms a complete home ecosystem, achieves interconnection through digital technology, and provides one-stop home solutions. It is a transformation from traditional home to a holistic lifestyle.
What challenges might the home furnishing industry face?
Limited display tools? High empowerment costs? Lengthy repair processes?
Multiple sales meetings? Difficult brand promotion? High consumable expenses?
Today, Goodview Electronics will list the core aspects of new retail in smart home stores. We will analyze the strategies of pan-home smart stores from a practical perspective in-depth at the terminal stores.
01. Digital System Construction
New retail is a business model in the retail industry that upgrades and transforms the circulation and sales process through the use of advanced technologies such as the internet and big data, achieving deep integration between people and products and a significant increase in sales data.
Building a digital system in furniture stores is a crucial step. The most typical example is for stores to use digital means to establish their own marketing system. By digitizing furniture, it is possible to analyze consumer habits and popular products, thereby efficiently assisting businesses in systematic operations.
02. Reaching User Needs
Many people prefer to experience products themselves when entering a store. How can home furnishing stores guide and accurately reach user needs beyond this behavior to enhance the user experience?
Firstly, dynamic graphic displays on digital screens can attract consumers' attention, serving as a means of attracting customers. Secondly, Goodview conference tablets can be used to present types of home furnishing products and brand culture, allowing customers to quickly understand product information and save time. Additionally, it promotes the dissemination of home furnishing brand culture. Finally, real-time analysis of consumer consumption information can be conducted to obtain different consumer types, characteristics, and preferences.
03. Optimizing Customer Experience
Under the concept of new retail, optimizing the consumer scene and enhancing customer experience is both a means and a goal. For example, in a screen-based home furnishing store, common measures include displaying product features on screens, showcasing the usage experiences of customers who have purchased the products, and incorporating QR codes for instant delivery to customers' homes after product selection, providing a series of unique consumer experiences.
Store upgrades can signal the transformation towards new retail. By optimizing store layout and attracting customers through digital screens and online big data, the combination of product reputation and popularity can be better considered. Attracting more consumers to experience the upgraded and diversified store environment, high-definition digital signage can convey a more visually appealing and technologically advanced brand image.
Once a digital management system is established, the development of pan-smart home furnishing is no longer just a vague concept but a more comprehensive and vivid picture. Goodview Electronics' one-stop solution for new retail focuses on customer experience, emphasizing store management and information management, comprehensively enhancing store image, abandoning traditional retail methods, and improving consumer experience.
