During the MAXHUB 2023 National New Product Appreciation Tour, Goodview, as a subsidiary brand of Vision Group, showcased its new OLED transparent screens and advertising machines in Shanghai, together with other new products. They jointly presented the latest achievements in digital solutions for commercial spaces.
On May 17, 2023, the MAXHUB New Product Appreciation event concluded successfully in Shanghai. Goodview, along with many guests, experienced the new innovative breakthroughs in digital collaboration by MAXHUB, witnessing this important moment. The event showcased MAXHUB's three digital solutions and various new software and hardware products in different areas.
Among them, the Goodview OLED transparent display was also featured as a new product integration display. The entire venue was lively, and the guests listened to MAXHUB's insights into the trends of digital transformation in enterprises, exploring new models for efficient organizational collaboration. They visited various halls to experience the new products, share their usage experiences, and express their attention and recognition for the various products.
As an "efficient advertising tool" for modern retail chain stores, electronic displays have become an important carrier of information in the digital era. They are increasingly occupying a larger proportion in commercial streets, shopping centers, and luxury store displays.
How to stimulate consumer vitality? What sparks will be ignited when commercial scenes meet digital intelligence? How can commercial space layouts be more engaging? These challenges have become important issues faced by the retail industry. Among various commercial display products, the emergence of Goodview's transparent OLED provides a new solution for retail stores, empowering more brands and stores to apply it.
Retailer demands are increasing, and the value of transparent OLED is becoming evident. With the continuous advancement of technology, traditional display products face many challenges in terms of functionality, transparency, brightness, and resolution. These pain points fail to meet the ever-increasing modern consumer demands and store display requirements. Compared to traditional offline store displays, transparent OLED screens have significant advantages.
OLED displays have inherent self-emitting properties and exceptional color screens, which enable high transparency, high resolution, ultra-thin and ultra-narrow bezel designs, and green energy-saving advantages. The dynamic imagery and transparency of the display are visually superior, allowing consumers to better experience products and attract more foot traffic into stores, thus highlighting its advantages in store display scenarios.
Goodview's transparent OLED is a new type of display screen with ultra-high transparency, reaching up to 45%. This screen is approximately 3mm thick and is attached to a glass panel. It can overlay virtual and real scenes and achieve interactive effects such as touch and AR, making it advantageous in the integration of connecting spaces, creating new spaces, and merging information with space.
In terms of environmental friendliness, transparent OLED does not have a backlight source, resulting in very low heat dissipation, making it more friendly and environmentally friendly for displaying cultural relics and food. Additionally, due to the advantages of self-emission, transparent OLED also excels in energy consumption and practicality, aligning with the current trend of green environmental protection.
"Seeing through" digital retail
The future of OLED display scenarios
Currently, transparent OLED displays have been successfully applied in various retail scenarios, such as supermarkets, the automotive industry, trendy toys and fashion, finance, and jewelry, gradually permeating into various aspects of life. They provide consumers and retailers with new consumer experiences and development opportunities in emerging consumption scenarios.
Taking high-end jewelry stores as an example, by using transparent OLED displays in store windows, marketing advertisements and promotional videos can be seamlessly integrated with the products in the store. Transparent OLED presents a more three-dimensional and vivid visual effect, attracting more consumers' attention and enhancing brand awareness.
In exhibition halls, transparent OLED displays can be used to divide spaces and partition areas. Compared to traditional displays, transparent OLED does not create a sense of oppression, but instead makes the exhibition hall appear more spacious and grand. It can seamlessly integrate screens with the surrounding space, enhancing the overall style of the space.
Driven by the digital era, transparent OLED display technology is becoming increasingly mature, with innovative product sizes and forms to meet market demands. The commercial display industry is about to embrace the future. As Xian Vision Company, we continue to deeply cultivate and explore market potential, developing products that adapt to market trends.
In the future, we will continue to strive towards intelligent, personalized, and scenario-based development, opening a new digital chapter for retail store decoration and exhibition display industries.
