According to relevant data, on the Black Cat Complaints platform, searching with the keyword "pre-sales" yields over 46,000 results, with each victim having their own unfortunate experiences. On Xiaohongshu (Red:a lifestyle platform), discussion topics about "hating pre-sales" have already garnered over 5 million views.
There are risks and issues associated with online clothing purchases, such as products not matching their descriptions, delayed shipping, after-sales service, logistics, and delivery times. As a result, a large number of consumers are abandoning online shopping and flocking to offline stores.
The geographical location of physical clothing stores, brand recognition, product positioning, and market competition are the main factors that influence foot traffic. Physical stores need to continuously innovate and undergo digital transformation to enhance the user experience and improve marketing conversion rates.
1. Personalized scenarios for effective customer attraction
The visual display of a store is not only a flag for brand image but also the most direct way to engage with customers, conveying brand values and serving as a bridge for brand-user interaction. By building a brand store information release system that covers all aspects of store display, it can create a closer communication channel between the store and customers, promote the connection between the brand and consumers, and create personalized store scenarios.
2. Enhancing user experience & brand image
The traditional operating model of chain physical stores can no longer meet the personalized consumption demands of people. Brand advertising needs to be displayed in a more visually impactful digital format to meet the interactive, contextual, and refined display requirements. Digital displays such as LCD advertising machines, digital signage, electronic photo frames, LED display screens, etc., can enhance the user experience.
By providing store product information, promotional offers, current marketing trends, and other relevant marketing information, it stimulates consumer purchasing desires and achieves a multiplier effect on store profitability. For clothing chain enterprises that focus on brand effects, unified visual management of display screens is the fundamental step in enhancing store experience. For brands with large chain store volumes, leveraging digital software products can achieve a unified visual display across all chain stores nationwide, thereby improving store image and operational management efficiency at the headquarters level.
3. Intelligent operation and maintenance for optimized store management
"Goodview Cloud" is a self-developed screen-embedded management system that can be applied in multiple scenarios to meet the store management needs of various industries. It provides unified and efficient screen control and content services for thousands of stores owned by brand owners. Specifically for clothing brands with different types of stores such as flagship stores, specialty stores, and discount stores, the system enables unified management of device forms and remembers publishing strategies. It allows for one-click sending of different marketing content to thousands of store terminals in different application scenarios, resulting in efficient operations and cost savings.
Dynamic screen display management can help stores attract customers with exciting screen content, create more vivid and interesting displays, manage different display areas in over a thousand stores, and easily publish brand discounts and promotional information. It also allows for data tracing of screen advertisements. The intelligent publishing function enables personalized content delivery for thousands of stores, providing consumers with a tailored experience.
The system backend is linked to the inventory data of the product database, enabling real-time promotions and instant updates, and the screen can display more clothing details to give users numerous reasons to place an order. With flexible screen management and personalized designs, the screen supports both horizontal and vertical display modes, making it suitable for different scenarios. The screen display can showcase an unlimited number of SKU clothing products, bridging the online and offline shopping experiences, allowing stores to go beyond limited physical space and providing consumers with more shopping options.
The backend digital operation allows for real-time access to data from various stores, enabling multidimensional analysis of store data and easy management of thousands of chain stores. The dynamic dashboard provides real-time monitoring of operational data, making it easy to track program content and avoid human errors. For abnormal management of store terminal displays, the system supports "cloud store patrol" abnormal monitoring function, actively monitoring and issuing alerts when abnormalities are detected. Operators can remotely view the display status of all store screens and promptly dispatch repairs upon identifying any issues.
Goodview is a leader in the overall solution for commercial displays, with a deep focus on the commercial display field. It has been the top player in the Chinese digital signage market for 13 consecutive years. Goodview is the preferred choice for screen display management for many international brands such as MLB, Adidas, Eve's Temptation, VANS, Skechers, Metersbonwe, and UR. Its cooperation covers over 100,000 stores nationwide, managing over 1,000,000 screens. With 17 years of experience in commercial display services, Goodview has a nationwide service network of over 5,000 points, providing unified and efficient screen control and content services to brands and merchants, facilitating the digital transformation and upgrading of offline clothing stores.
