During the "May Day" holiday, people have a strong desire to travel and their enthusiasm for consumption has surged. Many business districts and scenic spots across the country have come up with various promotions, attracting a wave of visitors and unleashing new vitality in consumption. Large shopping malls are particularly crowded, with "restaurants fully occupied every day and queues during peak dining hours," said a staff member of a restaurant in Chongqing Joy City Mall.

Different scenes of dining, drinking, and entertainment are exuding a festive atmosphere and consumer enthusiasm everywhere. Every household and business is going all out, showcasing various interesting marketing strategies!

Customer holiday pain points:

"We passed by a store and, through the shop window, we could immediately see the displayed products (shoes, clothes), instantly knowing what this store sells."
"However, many food and beverage retail businesses do not have transparent glass walls for their interior design. Even if you step inside the store, without seeing the finished food and beverage presentation in front of you, you have no idea what the specific product looks like, let alone daring to try it out or take photos. After all, the probability of encountering disappointment during holidays is several times higher than usual!"

Customers' concerns are also the reasons why businesses worry about customer loss. To address these issues, Goodview has launched digital signage with strong interactivity. Customers can have a more intuitive understanding of food images or videos, making it easier for them to select the products promoted by the store.

By focusing on customers' needs for signature products or top-selling items, it helps consumers quickly identify the products they need and speeds up the ordering process during peak hours, making crowded stores more efficient. It also helps businesses showcase a variety of marketing programs, create a festive atmosphere, and upgrade marketing methods, allowing them to attract customers better and faster among numerous retail stores.

Goodview empowers retail stores to solve customers' decision-making speed, facilitate new communication, and meet the diverse needs of store management in various industries.

Compared to the single-function and expensive traditional lightbox posters, Xianshi's digital signage with built-in store signage cloud software provides cost-effective SaaS cloud services. It tailors diversified service solutions for retailers and chain operators, allowing them to choose suitable service packages based on their specific needs. This significantly reduces the operational costs of stores and provides personalized operational and maintenance services.

Content Management Publishing & Personalized Marketing

Goodview Digital Signage can provide content management publishing and personalized marketing solutions, catering to different playback requirements in various industries. According to statistics, compared to traditional lightbox posters:

Goodview Digital Signage can quickly update programs during holidays, spreading marketing tactics, promotional prices, and other information earlier and faster, attracting customers in advance.

As the main display of signage, the screen adopts diverse forms of presenting activity information, providing consumers with a new visual experience and allowing them to quickly obtain information. The function of call number service also helps to keep customers flowing in stores.

It assists businesses in saving more operational costs. During busy holidays, it can handle operations smoothly, avoiding chaos and preventing customer loss due to untimely advertisement changes. The store signage cloud can modify product prices, update sold-out items in real-time, and quickly introduce new products based on different marketing scenarios: high-speed rail stores, airport stores, and commercial district stores.

Interesting program interaction & strong content drainage

Which company offers the most entertaining programs? Places with richer marketing programs often attract crowds. How can businesses be creative and save costs during holidays while flexibly utilizing manpower to change the content for different time periods?

Developing a Strategy for Content Publishing:

To clarify the preferences of the target audience, businesses should plan the presentation format, playback duration, and update frequency accordingly. During holidays, interactive digital signage can be used to set up fun themed marketing activities, enhancing interaction and engagement with consumers. The store signage cloud allows for scanning and bulk device binding, enabling one-click uploading to the cloud platform and one-click distribution to all store screens. Published programs can also be edited and re-published.

Regular and Timely Updates:

Regular updates should be made to enhance the fun and real-time relevance of the content, avoiding the loss of a large number of customers due to visual fatigue and boredom from watching the same content for a long time. Diversified displays can be achieved through multi-screen video displays and split-screen displays. The design process is simplified with one-click image and text changes, resulting in immediate improvement in the efficiency of program publishing from headquarters to stores.

Compared to traditional promotional tools, Xianshi digital signage stands out in terms of audience participation and interactivity. In content creation, it creates a "third retail space" atmosphere, fostering engaging and interactive experiences to drive traffic.

Scenic spots are sold out, popular restaurants are fully booked, and cities are bustling with excitement... The familiar "holiday" season has returned. With strong willingness to travel and increased consumer enthusiasm, retail and catering businesses are experiencing higher sales. Through the booming holiday consumption, we can see the tremendous potential of the domestic market. In the future, Xianshi will continue to contribute to the market recovery as the demand continues to grow, adding more "firepower".